Tag Archive Undergraduates

ByDarryl Howes

Networking Skills – Communication

Clip image Professional networking business development

Networking and communication skills

In my work, I help professionals develop their networking and career management skills. I’m often asked for the best way to network effectively. This is a huge topic and not easily covered within the scope of a short article. However, there is one area where all networkers can focus in order to improve.

That area is communication.

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ByDarryl Howes

Professional Careers and Crazy Paving

Crazy paving professional careers

Crazy paving

As the future of professional careers receives unprecedented attention, the writer Ronan Krznaric refers to one of the great questions of the modern workplace.

This is whether we should aspire to be specialists, channeling our talents toward a single profession. Or whether we should aim to be generalists who develop across a broad range of disciplines. In other words, should we be high achievers or should we be wide achievers?

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ByDarryl Howes

LinkedIn and the changing face of education marketing…

Sally Keane, Head of Sales UK & International at LinkedIn, recently commented on how empowered students have changed Education Marketing:

“A decade ago, higher education marketing was a fairly simple exercise in awareness-building. If enough prospective students knew about your institution and had positive perceptions of it, then you could be confident that they would get in touch – most likely to ask you what courses were available, and get your advice on their next steps. As everyone working in the sector knows, a lot has changed since then.

It’s become increasingly difficult to convert prospective students into students enrolled on your courses. But new research from LinkedIn shows that education marketers can gain a huge advantage from a deeper understanding of what motivates people to learn.

The challenges that education marketers face have a wide range of causes: the global economic downturn, which puts pressure both on marketing budgets and students’ own funding; advances in online learning that have created new forms of competition. But arguably the greatest change is amongst students themselves – and the way they go about deciding which Masters or MBA course is right for them.

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ByDarryl Howes

Q and A session for City University – and general advice on networking

As I think you know, one of my passions is people networking skills and how these can be developed. I feel that anyone can improve their networking skills through the application of simple, easy to learn techniques, whatever their beliefs, types or traits.

Networking should not be underestimated. It has applications in career management, finding mentors and, of course, business development and client relationship management.

Here are some of the questions that I find are focussing the minds of those contemplating face-to-face networking for the first time or looking to develop their skills further after a networking ‘gap’.

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