For most of us, blowing our own trumpet is hard to do. Why? Well, from a very young age we may have been told; don’t boast, don’t show off, don’t stick your head above the parapet. After all, nobody likes a Smart Alec.
However, we can all think of people who seem to have the uncanny knack of getting their message across at the right time, in the right place, in the right way and to the people who matter; and they seem to be able to do this without an ounce of shame or self-criticism.
So what’s going on? When does authentic self-promotion spill over into bragging and hubris?
Well, despite the fact that in all societies there are rules or cultural norms which govern modesty, there are situations where boastful behaviour is tolerated without the individual being labelled a braggart.