Tag Archive

ByDarryl Howes

Networking Natter 2: Discussion with Charlie Eyre, Chartered Psychologist and Fellow of the Chartered Management Institute, about his career and background.

social networkingBefore a well-earned holiday break, Student Strategic Business Networking caught up with Charlie Eyre, AFBPS, Chartered Psychologist and Fellow of the Chartered Management Institute. Charlie is currently Senior Associate Consultant with Work Psychology Group, based in Derby.

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ByDarryl Howes

LinkedIn and the changing face of education marketing…

Sally Keane, Head of Sales UK & International at LinkedIn, recently commented on how empowered students have changed Education Marketing:

“A decade ago, higher education marketing was a fairly simple exercise in awareness-building. If enough prospective students knew about your institution and had positive perceptions of it, then you could be confident that they would get in touch – most likely to ask you what courses were available, and get your advice on their next steps. As everyone working in the sector knows, a lot has changed since then.

It’s become increasingly difficult to convert prospective students into students enrolled on your courses. But new research from LinkedIn shows that education marketers can gain a huge advantage from a deeper understanding of what motivates people to learn.

The challenges that education marketers face have a wide range of causes: the global economic downturn, which puts pressure both on marketing budgets and students’ own funding; advances in online learning that have created new forms of competition. But arguably the greatest change is amongst students themselves – and the way they go about deciding which Masters or MBA course is right for them.

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ByDarryl Howes

What’s the difference between university and real life?

Before I invoke the wrath of the academic community, please let me explain. I’m not about to go off on the old hobby horse about ivory towers and dreaming spires. Believe me.

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ByDarryl Howes

How to complete the Summary Section on LinkedIn – Jobseekers and Career Changers

LinkedIn Profile Summary NetworkingThe Summary Section is pretty important…

It’s an opportunity to get across the essence of you, your humanity and also your value-add, to anyone who might be interested in hiring you.

From this point of view it represents PRIME REAL ESTATE…

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