LinkedIn and the changing face of education marketing…

ByDarryl Howes

LinkedIn and the changing face of education marketing…

Sally Keane, Head of Sales UK & International at LinkedIn, recently commented on how empowered students have changed Education Marketing:

“A decade ago, higher education marketing was a fairly simple exercise in awareness-building. If enough prospective students knew about your institution and had positive perceptions of it, then you could be confident that they would get in touch – most likely to ask you what courses were available, and get your advice on their next steps. As everyone working in the sector knows, a lot has changed since then.

It’s become increasingly difficult to convert prospective students into students enrolled on your courses. But new research from LinkedIn shows that education marketers can gain a huge advantage from a deeper understanding of what motivates people to learn.

The challenges that education marketers face have a wide range of causes: the global economic downturn, which puts pressure both on marketing budgets and students’ own funding; advances in online learning that have created new forms of competition. But arguably the greatest change is amongst students themselves – and the way they go about deciding which Masters or MBA course is right for them.

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ByDarryl Howes

Q and A session for City University – and general advice on networking

As I think you know, one of my passions is people networking skills and how these can be developed. I feel that anyone can improve their networking skills through the application of simple, easy to learn techniques, whatever their beliefs, types or traits.

Networking should not be underestimated. It has applications in career management, finding mentors and, of course, business development and client relationship management.

Here are some of the questions that I find are focussing the minds of those contemplating face-to-face networking for the first time or looking to develop their skills further after a networking ‘gap’.

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ByDarryl Howes

What’s the difference between university and real life?

Before I invoke the wrath of the academic community, please let me explain. I’m not about to go off on the old hobby horse about ivory towers and dreaming spires. Believe me.

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ByDarryl Howes

How to complete the Summary Section on LinkedIn – Jobseekers and Career Changers

LinkedIn Profile Summary NetworkingThe Summary Section is pretty important…

It’s an opportunity to get across the essence of you, your humanity and also your value-add, to anyone who might be interested in hiring you.

From this point of view it represents PRIME REAL ESTATE…

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ByDarryl Howes

5 things I think I know now (but wish I’d known then)

It’s a funny time, starting at University. New places, new faces and new experiences can all contribute to a sense of bewilderment.

But this time is also a great opportunity to become you and to develop your life in the way you want it to be. And make no mistake, it’s not up to someone else to do this, it’s up to you (although friends, family, contacts, mentors, peers and others can all help).

In this short article, I want to pick up on a few themes that might help with the bit about ‘becoming you’. Because I spend a lot of my time thinking and writing about careers, there will inevitably be some career focus to the comments. However, as a wise person once said, “Manage your career and you manage your life”.

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